"As Larry Senn once said, 'Every company has a culture—whether they've defined it or not. The question is whether that culture is happening by design or by default.'

In our last episode, we introduced the idea of value creation—why it matters and how it shows up at Klassen. But strategy alone doesn’t build great companies. What really shapes a business is how people behave—day in and day out.

It’s about how we treat each other. How we build trust. How we take ownership, grow through feedback, and show up for the team when it counts.

This four-part series is about the principles that guide those behaviors—the ones that hold us together when things are moving fast, and help us build something that lasts.

Today, I’m sitting down with our CEO, John-Mark Ferguson, as we take a deeper look into what we call: the Klassen Code."


We Are Honest: Don’t lie, cheat, or steal.  
We value open dialogue, truthful feedback, and candid conversations. We share ideas openly and let the best ideas win. We give and receive feedback with the goal of making ourselves and each other better.