Displaying 1 - 9 of 9 in total
09 - The 4Ps of Value Creation
The 4Ps of Value CreationIf Klassen exists to create value, the next question is simple: how do we actually do that?In this episode of the Value Creators Podcast, Trav...
08 - A Structure to Create Value
A Structure to Create ValueAs Klassen grows, one of the biggest challenges is keeping clarity and alignment across a growing team. What once worked through small group...
07 - The Value Stick
As Felix Oberholzer-Gee puts it, "The value stick is a simple but powerful tool. It reminds us that great strategy is about expanding the space between willingness to ...
06 - The Klassen Promise
Travis Klassen and Greg Reese discuss the Klassen Promise, which encapsulates the company's mission, vision, and value proposition. The mission is to create value for ...
05 - The Klassen Code: We Own Our Freedom and Responsibility
"As Larry Senn once said, 'Every company has a culture—whether they've defined it or not. The question is whether that culture is happening by design or by default.'In...
04 - The Klassen Code: We Improve
"As Larry Senn once said, 'Every company has a culture—whether they've defined it or not. The question is whether that culture is happening by design or by default.'In...
03 - The Klassen Code: We Are Honest
"As Larry Senn once said, 'Every company has a culture—whether they've defined it or not. The question is whether that culture is happening by design or by default.'In...
02 - The Klassen Code: We Value People
"As Larry Senn once said, 'Every company has a culture—whether they've defined it or not. The question is whether that culture is happening by design or by default.'In...
01 - Create Value or Die
Why does Klassen exist? In our Value Creation Guide, we sum up our mission in two words: Create Value. More fully, we say Klassen exists to create value for customers,...